• Title: Ask A Developer Series (Girls Level Up Initiative)
  • Client: Artifact Original, Sponsored by Facebook Women In Gaming


In an effort to empower girls and women to become a creative force in video games, Anne and her team at Artifact have rallied developers across the gaming industry, and educators focused on STEAM (Science, Technology, Engineering, Arts, Math) to participate in GIRLS LEVEL UP, Artifact's digital documentary project that aims to transform girls who are video game consumers into video game makers.

GIRLS LEVEL UP kicks off with the release of seven documentary vignettes, vertical ads, community content on Facebook, Instagram, and Twitter, and a website with resources for kids and parents.

In the videos, girls from around the world ask questions about game design, which are answered by visionary women developers working on some of today’s most noteworthy titles. Topics covered range from “How do you come up with an idea for a video game?” to “What programming language should I learn?” to “How do you write a good story for a game?”

GIRLS LEVEL UP not only provides inspiration and insights into how video games are made, but also directs viewers via girllevelup.com to organizations such as GIRLS MAKE GAMES, which serves as an advisor on the project, GAMES FOR CHANGE, BLACK GIRLS CODE, and GAMEHEADS, where girls can learn game programming and design.