• Title: Back In The Game
  • Client: TBWA Toronto / Nissan

Branded content campaign produced in partnership with TBWA Toronto. Across the country, high school football is struggling to survive. Nissan Canada is supporting 21 high school football teams in need. BACK IN THE GAME chronicles the season of two of those schools. Over the course of several webisodes, we'll learn that, despite devastating funding cuts, high school football is needed as much now as ever.