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  • Title: One Is Overrated
  • Client: Disney Interactive

A series of videos produced for Machinma and YouTube.

In EPIC MICKEY 2: THE POWER OF TWO video game, Disney’s iconic mouse teams up for action and adventure with a long forgotten hero, Oswald The Lucky Rabbit. Artifact’s task: bolster brand awareness to non-parent adults in a viral and unexpected direction. A series of videos where a man in a bright orange hoodie attempts a host of activities that require two people—from seesawing to arm wrestling to Marco Polo—alone.