OUR SERVICES
We help brands and ad agencies tell real-life stories.
Services
Artifact’s veteran filmmakers, production staff and executives are experts in solving the challenges of casting, production and post-production storytelling that are unique to documentary and “real people” content.
Concept Development + Communication Strategy
Working from a simple brief or an existing concept, a filmmaker and one or more people from Artifact’s communications team will research and identify a story and put together a treatment that outlines the structure, tone and style of the video content. Artifact also makes recommendations for how that content can reach your community.
Casting + Research
Nonfiction video content succeeds or fails based on casting. There are also practical issues that arise in engaging non-actors to participate in a brand video. Artifact’s filmmakers and production team conduct a deep and exhaustive search for the right people to feature. Based on conversations with potential cast members and other friends they make along the way, they gain a working knowledge of a community or individual and develop storylines.
Production
Artifact’s documentary filmmakers and production staff are experts at the art and science of capturing authentic moments and producing footage that lends itself to clear, compelling storytelling. They’ve filmed all over the world, from the Arctic to a grocery store in Malibu. They’ve interviewed Nobel prize winners, politicians and artists, and even swum with chimps! Depending on the production, clients and agency partners participate in every day of filming, or send the filmmakers out into the field and review edits from their offices.
Editorial + Post Production
Artifact’s editors, graphic artists, and musicians work with our writers and directors to take hours of raw footage and craft content into coherent, compelling stories. Our post-department finishes and delivers it for any distribution platform and length, from gifs to hour-long specials, and everything in between.